Hailey Baldwin becomes the face of Levi’s as the model lands another massive Contract

Hailey Baldwin becomes the face of Levi’s as the model lands another massive Contract

Hailey Baldwin is the new face of Levi 501s denim. The 22-year-old model – who married Justin Bieber in September – features in the American denim label’s much-anticipated campaign. The former ballet dancer is seen wearing Levi’s iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star’s name in neon. And Hailey has revealed that the collaboration was an obvious choice because she stole her first pair of Levi jeans from her dad, Stephen Baldwin, and she still wears them ‘today’.

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